www.hamsterleyvillage.com Annual Report 2011-2012

www.hamsterleyvillage.com Home pageThe Hamsterley Village website is now two years old. The first post was made on April 8th 2010, and it was about the Cross Keys offering a retail facility.

This report describes the origins of the website and how it has developed since then.

 

Origins

In 2009 I noticed a reference to the Millennium Yew Community Garden website in the Parish Magazine. This led me to search for a Hamsterley website, only to find there wasn’t one. Further research led to an old and defunct village website. Chats with people in the village suggested a new website would be very welcome.

Coincidently, I had been investigating how to generate websites – although I have had a long career in IT, this was still a bit of a black art to me. In March 2010, my daughter Kathryn, who is a ‘web guru’, was visiting from Australia and offered to give me some training. So, to me, the obvious thing to do was to generate a new website for the village.

Objectives of website

The objectives of the website were:

  • To cover news, events and businesses in the parishes of Hamsterley and South Bedburn.
  • To provide a useful new means of communicating information in the village.
  • To help to raise the visibility of the village.

It was never the intention to replace any existing means of communication, such as the Parish Magazine or the village email network (both of which have been invaluable sources of information), but simply to add another means of disseminating information and making the village more visible to the outside world.

Since then, the addition of the Family History pages have added a new objective:

  • To assist people in their family history research.

Statistics (1 April 2010 – 31 March 2012)

Thirty-four new pages have been added to the website, the most notable being the Family History pages. Also, 182 new images have been added.

Although the number of visits has increased by over 60%, the number of page views has hardly increased – suggesting that visitors are viewing fewer pages per visit.

Item 2010-11 2011-12
Pages (total): 56 90
Posts (during year): 161 176
Images (total): 404 586
Categories (total): 7 7
Tags (total): 38 39
Comments (during year): 52 35
Visits (during year): 6,123 9,919
Page views: 37,439 39,435
Countries: 58 86

Visits (hits) by month

The number of visits to the site has risen steadily – up by over 60% on last year, and averaging 827 per month for the year. The peak month was August 2011 with 1,284 visits, almost certainly as a result of the Hoppings.

2010 2011
April 256 April 743
May 338 May 727
June 272 June 746
July 412 July 784
August 723 August 1,284
September 658 September 863
October 479 October 741
November 537 November 907
December 527 December 742
2011 2012
January 722 January 860
February 560 February 796
March 639 March 726
Total 6,123 Total 9,919
Average 510 Average 827

Visits

Returning vs. new visitors

Of the 9,919 visits, over 40% are new visitors:

Visits 2010-11 2011-12
New visitors 3,488 56.97% 5,808 58.55%
Returning visitors 2,635 43.03% 4,111 41.45%
Total 6,123 9,919

Visits by country

In the last year, the site has been visited from 86 different countries including such far away places as Trinidad and Tobago, Côte d’Ivoire and Kasakhstan!  (Only top 20 shown.)

2010-2011 Visits 2011-2012 Visits
1 UK 5470 1 UK 8691
2 US 188 2 US 486
3 Australia 131 3 Australia 162
4 Canada 87 4 Canada 81
5 Germany 17 5 Russia 39
6 Russia 17 6 New Zealand 34
7 France 16 7 India 30
8 New Zealand 13 8 France 29
9 Saudi Arabia 13 9 Germany 25
10 Belgium 10 10 Saudi Arabia 23
11 India 10 11 Ireland 21
12 Netherlands 10 12 Italy 21
13 South Africa 9 13 Spain 15
14 Norway 8 14 Belgium 14
15 Spain 8 15 Philippines 14
16 Philippines 7 16 Indonesia 13
17 Italy 6 17 Netherlands 13
18 Ireland 6 18 Switzerland 12
19 Cote d’Ivoire 6 19 Cayman Islands 10
20 Sweden 6 20 Norway 10
Rest of World 77 Rest of World 176
Total: 6,123 Total: 9,919

CountriesVisits Worldwide

Sources of visits

As expected, the vast majority of people have found the site via Google, so the work we did on Search Engine Optimisation has been very worthwhile. (Only top 10 shown.)

Source 2010-2011 Source 2011-2012
1 Google 3,838 1 Google 6,727
2 Direct 948 2 Direct 1,177
3 RSS 129 3 Wikipedia 326
4 AOL 114 4 Yahoo 188
5 Moonfieldds.com 111 5 Bing 179
6 Wikipedia 109 6 AOL 153
7 Yahoo 107 7 Search 137
8 Bing 101 8 Google.co.uk 133
9 Theblacketts.com 85 9 Search.bt.com 102
10 Google.co.uk 82 10 RSS 98

Search Engine position

The site’s position on Google has improved from 4th to 2nd for the keyword Hamsterley and the site is first on Google for the keyword Hamsterley Village. This is excellent news since this is the most used search engine. The low rating on Yahoo in 2010-11 is much improved.

Keyword Search Engine Position 1 Apr 2011 Position 1 Apr 2012 Notes (2012)
Hamsterley Google 4th 2nd After www.forestry.co.uk/hamsterleyforest
Hamsterley village Google 1st, 2nd, 3rd 1st
Hamsterley Yahoo 16th 2nd Afterwww.forestry.gov.uk
Hamsterley village Yahoo 2nd, 3rd 1st, 2nd
Hamsterley Bing 4th 2nd After www.forestry.co.uk/hamsterleyforest
Hamsterley village Bing 1st, 3rd 1st, 2nd

Keywords

Unsurprisingly, the keyword most often used to find the site is Hamsterley, but note how highly the keywords Hoppings and Social Club figure. The Houses for sale in Hamsterley keyword is a surprise entry.

2010-2011 Views
1 Hamsterley 975
2 Hamsterley village 624
3 Hamsterley hoppings 136
4 www.hamsterleyvillage.com 114
5 Hamsterleyvillage.com 63
6 Hamsterley hoppings 2010 56
7 Hamsterley social club 48
8 Hamsterley history 37
9 Hamsterley parish council 25
10 Hamsterley film club 24
2011-2012 Views
1 Hamsterley 876
2 Hamsterley village 663
3 Houses for sale in Hamsterley 151
4 Hamsterley hoppings 115
5 Hamsterley hoppings 2011 98
6 Kirkcowan sound 94
7 (not provided) 80
8 Hamsterley social club 74
9 Hamsterley village hall 62
10 Hamsterley hoppings UK 50

Accommodation, Organisations and Businesses

The number of organisations and businesses has continued to grow – necessitating a split of the list into three separate pages. Seventeen businesses and organisations now have their own page on the website.

Number Number with own page
Accommodation 10 0
Organisations 20 14
Businesses 19 3
Total 49 17

Most popular pages

The History pages continue to be the popular, Jonathan Peacock’s A History of Hamsterley rising to second place.

The Family History pages, however, top the list, having moved from 18th on the list last year to first this year.

The Accommodation page is 8th on the list, showing that people are using it to find somewhere to stay in the village.

The Hoppings pages continue to be popular.

The Houses For Sale, For Sale and Wanted pages had received little or no use and were, therefore, removed from the site. However, Houses for Sale enquiries had a revival in 2011-12 – see Keywords. Houses for sale, items for sale and items wanted are now advertised on the Home page as posts.

(Unfortunately, the statistics do not allow us to identify the least popular pages.)

2010-2011 Views
1 /gallery/history-people 1,129
2 /history 884
3 /organisations/hoppings 840
4 /organisations 801
5 /history/a history of Hamsterley 798
6 /location 762
7 /accommodation 645
8 /gallery/history-place 587
9 /gallery/hoppings-2010 576
10 /gallery 463
2011-2012 Views
1 /community/family-history 1,102
2 /history/a-history-of-hamsterley 1.085
3 /gallery/history-people 955
4 /organisations/hoppings 893
5 /history 679
6 /organisations/st-james 646
7 /gallery/hoppings 558
8 /accomodation 532
9 /location 532
10 /gallery/history-place 529

Family History

The Family History pages have proved very popular. There is now regular correspondence on 23 families and organisationsSeventeen families now have their own pages. The vast majority of comments are about family history.
Input

We continue to receive regular input from a number of organisations in the village – the village email network, St James Church, the Methodist Church, Hamsterley Cinema and the WI are among those deserving honorable mentions – but more input would be very welcome.  We usually populate the site with events gleaned from the Parish Magazine when it arrives.

Feedback

We have received a lot of feedback on the website – fortunately, all positive.

Costs

Costs to date are:

Item 2010-11 2011-12 2012-13
Hosting: www.hamsterleyvillage.com £57.62 £69.67 £80.64
Domain purchase: hamsterleyvillage.com, hamsterleyvillage.net, hamsterley.net £21.53 £21.53 £24.39
Total: £79.15 £91.20 £105.03

The only other income is from the Google ads:

Item 2010-11 2011-12 2012-13
Income from Google ads – to March 31 2011 £6.00 £17.07

Sponsorship

Hosting and domain purchase for the year 2011-2012 were kindly sponsored by the Hamsterley Hoppings Committee.

Future developments

A page of panoramas will be added shortly (done).

A possible addition would be an Expats page – for expats to the village to make contact and share information.

We welcome any suggestions for changes and improvements.

Finally, we wish to thank the Hoppings Committee for their sponsorship and everyone who has contributed to the website.

Derek Toon
Hamsterley Website Team

 

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